A small startup called “Festus Fabrics” is changing up the world of quilting.
Created by duo Alex Collins + Courtney Cooper, the couple aims to bring high quality small batch, & hand dyed textiles to the market. They currently offer hand dyed Kona Cotton by the yard, or fat quarter, as well as bamboo socks and bandanas.
The pair believe that Festus Fabrics will be a hit due to the…
Entrepreneurs Alex Collins, Robert Watson, & Tyler McCaslin have created a new venture named “Pressure Washing Concepts, LLC” that does business in the Northwest Arkansas Area as “NWA Power Washing”
After executing many successful ventures in the past, the trio found solace during the COVID-19 pandemic with a new concept. They offer a world class booking, scheduling, and servicing platform, that makes it easier than ever to book power washing services.
The seasoned entrepreneurs plan to offer a multitude of pressure washing services to both residential homeowners and commercial clients in the area.
Services Offered By NWA Power…
Earlier this year, before a pandemic and chaos hit us all, I wrote an article about the inevitable CBD bust.
In that article, I mentioned price crashes, mostly due to an oversupply of raw materials and finished products, and an overall lack of consumer demand of CBD based products.
When I wrote the article, CBD isolate was selling for $1500-$2000/kilo. We’re now hovering between $500-$1,000 a kilo.
According to the National Cancer Institute…
It was predicted to be liquid gold. “The Green Rush” — a term coined ironically to mimic the gold rush that sparked mass migrations to California in 1848.
The gold rush brought over 300,000 people to California in search of fortune. Some made it, but most left with shattered dreams.
But history has ways of repeating itself. As most farmers struggled to recoup their costs from growing hemp in 2019, the one’s making money in the industry are akin to merchants selling shovels to gold miners.
In 2019, with the passage of the Farm Bill, farmers across the country were…
Dispensaries are perhaps the most important legal means of distribution of marijuana today. This has caused a boom in dispensaries opening up their shops to excited smokers around The US. While there are a lot of great dispensaries to choose from, it can be hard to find the one that truly provides the right atmosphere for your medicinal and recreational marijuana needs. When it comes to branding for a cannabis dispensary, there are quite a few things new dispensary owners must consciously analyze in order to stand out from the crowd in 2019.
If you clicked the link to the article from my post on LinkedIn, Facebook, or Medium, you probably got enticed by the clickbait-y headline. It might be cheesy, but there’s a reason why I chose to do it this way. I’ll explain more in just a second…
Every business has a goal to increase revenue, right? Making money, aside from solving problems, is one of the core goals of business.
Too often though, we get hung up on the small details. We stay too focused on strategy instead of execution, we listen to too much noise instead of staying focused…
A rising interest in metaphysical & non-religious spiritualism is influencing visual culture, and shaping an increasing trend of young consumers valuing experience over objects.
Marketing is an ever evolving practice of business. The world of marketing has & will change forever, because society & consumer behavior has & will change forever.
It does us no good as marketers to base what will work from what has worked, because to be a truly effective marketer, you must be able to truly understand consumers in the present, and be able to identify & adopt early trends to anticipate the future.
Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.
Here’s a hint before we dig in: Your target audience is not “everyone.” It’s not “Men & Women between age 20–60.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.
The better you understand your target market, the more closely you’ll be able to focus your…
Although often confused and sometimes used interchangeably, especially in the CBD space, the terms commodity and product are very, very different.
A commodity is a raw material used to manufacture a finished good — think of CBD itself as the commodity.
A product, on the other hand, is the finished good sold to consumers — think of this as the tincture of CBD oil.
Both commodities and products are part of the production and manufacturing process — the main difference being where they are in the supply chain.
Commodities are typically in the early stages of production, while products fall…
It’s 8:00 in the morning. You’re just starting to get into work mode, and like the rest of us, begin by checking social media notifications.
Only this time, you try logging into Instagram, when a new notification has popped up.
One day in late April, Larry Serbin logged into Facebook to find that the advertisement he had carefully built for his hemp fiber products company, Hemp Traders, had been denied. The advertising account associated with his business page of over 9,000 followers, had also vanished into thin air with little to no explanation from Facebook…