Elements of Successful Branding in the Cannabis Industry

Competitive Analysis

Your Why

Mission, Vision, and Values

Involve Employees

Objectives

Identity

Image

Positioning

Story

Personality

Promise

Value Proposition

Messaging and Communication

Artistic Direction

Extensions

Cohesion

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store