Elements of Successful Branding in the Cannabis Industry

Where a lot of confusion comes from in the minds of business owners is that they mistake brand to mean having a logo. If that were true every company under the sun would be a brand. Sadly that is not the case. To belong to the exclusive club of being a ‘brand’ you have to be able to do a few things.

1) Create preference when multiple competitors are in play

Companies can be hugely successful but that might not mean they have a successful brand, or that their brand does any work for their business’s success…