Elements of Successful Branding in the Cannabis Industry

Competitive Analysis

Your Why

Mission, Vision, and Values

Involve Employees

Objectives

Identity

Image

Positioning

Story

Personality

Promise

Value Proposition

Messaging and Communication

Artistic Direction

  • Logo
  • Logo variations
  • Key colors
  • Additional color palette options
  • Corporate typeface
  • Type treatments
  • Style for images
  • Having a library of graphical element

Extensions

Cohesion

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