HIGHTIMES Cannabis Cup Bay Area & The Future of the Cannabis Industry

Last weekend, my team & I trekked to the Bay Area to smoke some dank weed, meet some cool people, & gain a little insight on what the future might hold for cannabis & consumers.

Terpenes were hot on the list. On the west coast, & California especially, the taste of cannabis is everything. From Greenseed’s award winning terp-tipped pre rolls, to the multitude of live resin samples, it’s clear that great tasting weed is the key to a stoner’s heart.

What Are Cannabis Terpenes?

Secreted in the same glands that produce cannabinoids like THC and CBD, terpenes are aromatic oils that color cannabis varieties with distinctive flavors like citrus, berry, mint, and pine.

Terpenes play a key role in differentiating the effects of various cannabis strains. Some terpenes promote relaxation and stress-relief, while others promote focus and acuity.

Not unlike other strong-smelling plants and flowers, the development of terpenes in cannabis began for adaptive purposes: to repel predators and lure pollinators. There are many factors that influence a plant’s development of terpenes, including climate, weather, age and maturation, fertilizers, soil type, and even the time of day. Over 100 different terpenes have been identified in the cannabis plant, and every strain tends toward a unique terpene type and composition. In other words, a strain like Cheese and its descendants will likely have a discernible cheese-like smell, and Blueberry offspring often inherit the smell of berries.

THCA is Trending

If you follow cannabis trends or have just been in a dispensary lately, you may have noticed a new powder on the shelves. Don’t panic! It’s still cannabis, it’s just THCA isolate.

You might be asking, “WTF is THCA?”

THCA is a non-psychoactive cannabinoid found in cannabis and converts to THC when it’s dried and heated (which is why you need to decarboxylate (heat) your weed to make edibles). THCA isolate is created by removing all impurities through a special refinement process, leaving a flawless THCA powder in its most pure and potent form. When heated, THCA isolate converts to THC and creates a powerful high with a potency of 95%-100%.

Left unheated, it can be ingested orally to experience medicinal benefits without psychoactive effects. According to HelloMD.com, “Studies have found THCA to have anti-inflammatory, neuro-protective, anti-emetic, and anti-proliferative properties, all which could make it medically beneficial for a range of conditions.”

FYI, if you’re about to look up what anti-proliferative means, I already googled it for us: “…a substance used to prevent or retard the spread of cells, especially malignant cells, into surrounding tissues.”

If you’re wondering, “How the heck do I smoke it?” You’ll be pleased to know it’s not very difficult: you can dab it, or sprinkle it on a bowl or joint of your favorite flower to amp up the potency. No fancy gear or engineering necessary.

When we tested out the new product, the main response has been “Woah.” It’s clean hitting, and just incase you’re concerned about taste, when asked to describe it, we got an overwhelming response of, “Like cannabis.” Since the potency is strong, we’ve gotta recommend using caution until you’re confident with your tolerance.

Let’s talk about the future of cannabis. Schedule a call with us here.





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