How Premium Packaging Helps Cannabis Brands Stand Out
Most cannabis retail consultants agree: the biggest influences on cannabis consumer purchases, are budtenders & premium packaging.
Over half of cannabis consumers would return to a business for another purchase if they received merchandise in premium packaging. Consumers are also likely to reuse unique, well-designed packaging.
What does this mean for cannabis & CBD brands? One of the biggest opportunities for increasing sales is to create a better package for your products. One that resonates with your brand, draws in consumers, & influences purchases.
You could literally have two of the exact same products side by side, but the one that has the most appealing package is going to attract more attention.
A product’s packaging communicates many things, from what the product can do for your customers to your company’s values. Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business. At Sapling, we design packaging that will best sell your product while being conscious of labor costs. We will work with you to select the best possible solution for your entire product line.
Every year, 95 percent of new product launches fail. This is not to discourage you to ditch your dreams of becoming the next big thing in the cannabis industry, however. If you start with a good packaging design, you’re already ahead of the game. Not only does packaging make your brand stand out, it’s also an extension of your overall image as a cannabis brand.
What kind of clientele are you trying to attract? Who is your target audience? If you’re looking to start a luxury cannabis lifestyle brand, you have to appeal with sleek designs, & premium features. Think of Apple, for example, known for their clean, minimalistic packaging. Remember, your package is the first thing people are going to see when considering your products. Not only does it make your product stand out, but it, tells a lot about who you are as a company.
Packaging has 2 key purposes: To contain or protect your product and to catch your customer’s attention. While containing your product is obviously important in the cannabis industry (from both a legal and safety standpoint), the package you put your product in must appeal to your target audience.
You want your packaging to be both functional and easy to manage. According to one packaging survey, 62 percent of consumers are unlikely to buy from a company again if its packaging is hard to manage. So even if your product is legit, if the packaging sucks people aren’t likely to buy it again.
Designing packages with sustainability in mind is key. One of the biggest problems the industry is facing is a lack of sustainable packaging solutions, & strict regulations. Most companies use heavy one use plastics that aren’t recyclable & end up in landfills. At Sapling, we are able to design & manufacture sustainable hemp based packages.
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