Marketing Beyond Materialism

Experiential Marketing, Defined — and Examples to Inspire You

Should you try experiential marketing?

Experiential marketing examples

Success #1: Gilmore Girls’ Luke’s Diners

Fail #1: Jagermeister’s poison pool party

Success #2: Refinery29’s 29 Rooms

Fail #2: Betfair’s Octopus traffic chaos

Success #3: Weedmaps Museum of Weed

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