What’s a Target Market? A Guide to Audience Positioning

Defining your target market is one of a brand’s most important tasks. It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.

Here’s a hint before we dig in: Your target audience is not “everyone.” It’s not “Men & Women between age 20–60.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.